Tracking the 'delivery envelope'
VISMEA uses three independent statistics gathering engines to monitor the status of your viral marketing campaign. This ensures accuracy and removes any bias with a particular monitoring engine. Real-time statistics are available to you at any time, as well as the option to revise your campaign mid-way for any adjustments. At the end of the campaign, we will take the data from all three statistical sources and compile a viral effectiveness report with both qualitative and quantative assessments.
What we measure
- Traffic
- Sessions
- Pageviews
- Hits
- Geographic Location
- Bytes
- Entrance Pages
- Exit Pages
- Bounce Rate
- Click Paths
- Length of Pageview
- Depth of Session
- Length of Session
- Referrals
- Referrals
- Search Terms
- Search Engines
Viral Effectiveness Report
Our strategic partnership with Stratyx gives us the unique opportunity of offering an end-of-campaign analysis of your viral marketing implementation. Included in the report will be all the raw data, relevant statistical information, and a qualitative assessment of the campaign's success features.
