Viral Marketing Defined
The idea of viral marketing involves creating great material that people will engage with and want to spread to their social networks. As the material continues to pass from person to person, network to network; the effect becomes viral, much like a computer virus that spreads from system to system. The consumer now becomes the medium in which the message travels. Hence, viral marketing is a consumer-driven process and subject to different barriers than traditional forms of advertising.
Creating the message
The process of conceptualizing, planning, developing and launching a viral campaign is in most respects very similar to traditional forms of marketing campaigns. The importance of the message in viral marketing is equally pertenent as the delivery of the message itself. For this reason, we allow you to choose the marketing firm of your choice, whether it's someone you've worked with in the past or a new firm, the choice is yours. We work closely with the firm to make sure the medium of that message (ie. video, website, email) has the right qualities for viral spread to take place.
See how VISMEA packages the message
Quantifying the new medium
Tracking the activity of a viral campaign will let you know how effective your message is. One of the advantages of having your campaign on the Internet is that it allows you to track statitics such as page views, geographic origin, frequency of visits, referrers, duration and browser identification. Every viral implementation that we construct takes these measurements and analyzes them in a report once the campaign duration has elapsed.
Track your message
Qualitative component
It's simply not enough to look at statistics without considering the 'big picture.' Our strategic partnership with Stratyx Corporation give us the unique ability to analyze the generated statistical data and provide valuable insights into the campaign's effectiveness.
For more on stratyx and their service offerings, please visit www.stratyx.ca
Why go viral?
Viral email marketing campaigns can be setup fairly quickly and are extremely cost-efficient. They have the potential to reach millions of users at no additional costs, provide valuable demographic information, and the ability to record real-time results that allow the effective measurement of your advertising. Why else?
- Increase brand exposure and awareness
- Drive Internet traffic to your site
- Receive a qualitative and quantative measurement on your campaign effectiveness
- Relatively quick and cost-effective
About VISMEA
VISMEA has been working with clients to develop complete Internet solutions since 2001. Our services include, but are not limited to, web design, web development, IT support services, hosting, project management and technology consulting. Over the last 6 years we have delivered custom solutions for several large corporations based in Toronto, Ontario Canada. Some of our clients include Nokia, Infospan, SMT Direct, Creative Wellness Solutions, Aerial Communications Group, and Stratyx Corporation. We pride ourselves in maintaining solid relationships and delivering our products/services within budget and on time.
